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Social Media
What are the three types of social metrics?
Social Analytics
The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping the relationship between Marketing, where the promise is created, and Operations, where the promise is kept. Building on the basics...
Social Technology and Business Decisions
Create a Social Business
Part I of this book started with the engagement processes and the ways in which interaction and participation with social content can connect your audience with your brand (for better or for worse!). Built into the...
The Social Business Ecosystem
Social Profiles
At the center of the Social Web and the shared activities that define it are the online personas of participants: More than with prior anonymous discussion boards or cloaked personas, it’s an actual identity that is of value...
Build a Social Business
What Is Social Business?
Social business the application of social technologies as a formal component of business processes—revolves around understanding how your customers or stakeholders connect to your business and how you reshape your business to understand, accept, and innovate...
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