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Digital Marketing

Building Backlinks and SEO

Let’s face it, there’s a lot of competition out there on the internet. So how do you get your site stand out? One of the best ways is to build back links to your website. As a small business owner,...

Energizing Employees within Your Company for Social Influence

Until the beginning part of this decade, enterprise software looked and felt very different from the software that was designed for consumers. Enterprise software helped businesses manage customer relationships, handle knowledge management, communicate internally, and handle company operations focused...

Accounting for the Influencers

I briefly introduce the social influencers and how they affect purchasing decisions. In this chapter, I discuss social influencers in greater detail and explain why they matter, how you can reach them, and what best practices to deploy in...

Marketing via Niche Networks and Online Influencers

Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid side of the equation as well as on the unpaid or earned media end. Still, much more social activity...

Understanding Social Influence Marketing

People are making more and more purchasing decisions online every day. It’s as natural to buy a product online as it is to go into a physical store. They buy clothes and shoes online, not to mention high-consideration items such...

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